Quebec has once again lowered its electric vehicle (EV) sales targets, marking the second reduction in less than a year. The provincial government announced on Thursday that it now expects 20% of new car sales to be electric by 2026, down from the previous goal of 35%. This decision comes after intense lobbying from the automotive industry, which cited supply chain issues and higher-than-expected costs.
Industry Reaction
Automakers and dealers welcomed the move, arguing that the original targets were unrealistic. "This is a pragmatic step that aligns with market realities," said a spokesperson for the Canadian Automobile Dealers Association. However, environmental groups expressed disappointment, warning that the delay could hinder progress on climate goals. "Quebec is backtracking on its commitment to reduce emissions," said a representative from Équiterre.
Background
The first reduction occurred in 2024 when the target was cut from 50% to 35%. The province initially set ambitious EV mandates as part of its plan to ban the sale of new gasoline-powered cars by 2035. Despite the lowered targets, Quebec remains a leader in EV adoption in Canada, with over 200,000 electric vehicles on the road.
- New target: 20% of new car sales by 2026
- Previous target: 35% by 2026
- Long-term goal: 100% zero-emission vehicle sales by 2035
The government emphasized that it will continue to invest in charging infrastructure and purchase incentives to support the transition. "We are committed to a realistic and achievable path," said the Minister of Environment.
Critics argue that the frequent target changes create uncertainty for manufacturers and consumers. "We need consistent policies to drive investment," said an industry analyst. The new targets are expected to be reviewed again in 2027.



