Village Farms International, Inc. (NASDAQ: VFF) has announced the launch of the Pure Sunfarms Pink Kush Cured Resin 510 Vape. This new product brings Canada's all-time number one selling strain into the fastest-growing category of the Canadian cannabis market.
Pink Kush: A Legacy Strain
Pure Sunfarms' Pink Kush has been the top-selling strain across major Canadian markets for five consecutive years, making it one of the most recognized cannabis products in the country. The new vape format extends this legacy, offering consumers a convenient, on-the-go option that preserves the strain's iconic characteristics.
True-to-Flower Experience
The Pure Sunfarms Pink Kush Cured Resin 510 Vape is filled with Pink Kush cured resin, a single-source hydrocarbon extract that delivers a true-to-flower experience. This format captures the strain's signature flavour profile of white pepper, earthy gas, and sweet coffee. It provides a clean, consistent pull for smooth, flavourful, and potent puffs, packaged in a 100 per cent paper-based, child-resistant carton.
Cured resin appeals to consumers seeking a flower-forward experience that preserves the strain's natural cannabinoid and terpene profile.
Market Momentum
Vapes are the fastest-growing category in Canadian cannabis retail, up 11 per cent year-over-year in dollar sales year-to-date as of May 2026. The category now represents nearly one in five dollars spent on cannabis nationally, with its share continuing to climb. The Pure Sunfarms Pink Kush Cured Resin Vape enters this momentum with one of the most trusted cultivar names in Canadian cannabis.
Paul Furfaro, Global President of Commercial for Village Farms, commented: "Pure Sunfarms' Pink Kush built its reputation in dried flower and earned a loyal following by being exceptional. Bringing it into the vape category as a cured resin offering was a natural next move. Consumers who love Pure Sunfarms' Pink Kush will recognize it immediately—the terpenes, the experience, the effect—all in a format they can take with them."
Availability
The Pure Sunfarms Pink Kush Cured Resin 1g 510 Vape is available through licensed cannabis retailers in British Columbia today and in Ontario beginning next week.
For more information about Pure Sunfarms Pink Kush Cured Resin 510 Vape, visit www.puresunfarms.com.
About Village Farms International, Inc.
Village Farms is a global leader in cannabis, plant-based consumer packaged goods, and sustainable innovation. With a legacy built on decades of Controlled Environment Agriculture expertise and Dutch farming practices, the Company is one of the world's largest and most profitable cannabis operators with an asset portfolio spanning over 7 million square feet of advanced greenhouse and indoor cultivation assets.
