A hair care product that went viral on TikTok is now a certified cult favourite, backed by an avalanche of positive reviews from Canadian consumers. The Davines Oi All-In-One Milk, a leave-in conditioning spray, has amassed a staggering 10,600 5-star ratings on Amazon, with users consistently praising its ability to transform dry, frizzy hair into soft, smooth locks.
From TikTok Viral Sensation to Beauty Staple
The product first gained widespread attention on social media platforms like TikTok, where content creators showcased impressively soft and bouncy hair, attributing their results solely to this spray. The claims were compelling: the treatment promised to dramatically soften and hydrate hair, eliminate frizz, and deliver a silky finish—all without the need for blow drying or heat styling.
This lightweight spray is designed for all hair types, from pin-straight to tight curls. Its primary function is to detangle hair after washing, but it continues to work as a styling aid, offering frizz control and protection from environmental stressors and heat tools. Users can apply it to towel-dried or damp hair, or even as a finishing spray for added hydration and flyaway control.
The Power of Roucou Oil
The secret behind the formula is roucou oil, a nourishing ingredient rich in beta-carotene and antioxidants. Davines, a brand known for its natural-minded approach, is so committed to this component that it features in every product within the Oi line. The oil is credited with strengthening hair, contributing to the treatment's reparative benefits.
While many reviewers joked about wanting to "gatekeep" this find, its popularity is no secret. Despite a luxury price point of $22, available at Amazon, Sephora, and directly from Davines, users emphasize its value. Many report that a full-size bottle lasts up to six months or even a year, depending on hair length and thickness, making it a cost-effective investment in their routine.
What Real Users in Canada Are Saying
The reviews tell a consistent story of satisfaction. One user with thick, long hair called it "INCREDIBLE," noting a single bottle lasted from February 2023 until repurchase. Another highlighted its versatility, stating it reduces frizz in summer humidity and static in winter. A reviewer with fine, frizz-prone hair declared it a "must-have" for keeping hair smooth on rainy or muggy days.
Common praises include:
- Superior detangling properties
- A lasting, pleasant fragrance (though those sensitive to scents may want to try a small size first)
- Effective heat protection
- No heavy or weighing-down feeling, even on thick hair
- Curly hair users report transformed, moisturized coils
For Canadians seeking a low-maintenance, multi-benefit hair product that delivers on its promises, the Davines Oi All-In-One Milk has solidified its status as a reliable, reviewer-beloved staple.
