Canadian Pet Food Brand Expands into Main Meals
The Crump Group Inc., a family-owned Canadian company, has officially launched a new line of gently cooked dog food under its popular Caledon Farms brand. This significant expansion moves the company beyond its established treat products and into the complete meal segment, offering fresh frozen meals for dogs across Canada.
Innovation in Pet Nutrition
Developed by pet nutritionists, the new Caledon Farms recipes are designed to be both nutritious and convenient. Each meal starts with real, high-quality meat or fish as the primary ingredient, combined with farm-fresh produce and ancient grains. The cooking process is a key differentiator: the food is lightly steamed at lower temperatures than traditional kibble. This gentle method helps retain natural nutrients, flavour, and moisture, resulting in a complete and balanced meal that is closer to its whole food form.
Paul Sproule, President of The Crump Group Inc., highlighted the company's achievement, stating, "Bringing our new Fresh Frozen meals to market in under ten months is an incredible milestone... This launch marks a significant step in growing our brand awareness as we expand into the main meal segment." He credited the successful launch to the agility and collaboration of teams across R&D, Marketing, Sales, Finance, and Operations.
Simple Preparation for Pet Parents
The new product line, which includes Farm & Field and Catch & Coast varieties, is designed to make mealtime easier for dog owners. The transition from freezer to bowl requires just three simple steps. These meals can be served as a complete food or used as a mixer to enhance a dog's existing diet. This launch reinforces The Crump Group's commitment to producing high-quality, natural pet products with fewer ingredients, a promise they have upheld since 2006 with their dehydrated treats.
Based in Mississauga, Ontario, The Crump Group's products are widely available at major retailers across North America, including Costco, PetSmart, and Walmart. This new venture into gently cooked food underscores the company's leadership in Canadian pet food innovation and its ongoing mission to improve pet health and well-being through better nutrition.
