For many cat owners, feeding time can be a battle of wills. My own feline companions, Freddie and Hendrix, are prime examples of picky eaters. Offer them a bowl of standard dry kibble formulated for urinary care, weight management, or hairball control, and they'll sniff disdainfully and walk away. But present a tube of what's popularly dubbed "cat Go-Gurt," and it's like they've been whisked to a five-star feline resort, eagerly lapping it up with refined gusto. What explains this dramatic shift in dining enthusiasm?
The Allure Behind "Cat Go-Gurt"
"These are moist, lickable cat treats packaged in soft, squeezable tubes, reminiscent of the portable yogurt snacks from childhood," explains Dr. Liza Cahn, a veterinarian with Embrace Pet Insurance. "Multiple brands produce these flavorful pouches, and their taste and texture are often highly enticing to cats." The potent aroma combined with the novel experience of licking directly from a tube creates a compelling draw that keeps kitties coming back for more.
It's important to clarify that these products are not affiliated with Yoplait's Go-Gurt; the similarity in packaging has simply led pet owners online to adopt the term as a convenient shorthand.
Versatility and Hydration Benefits
Part of the appeal lies in the treat's adaptability. "It can be consumed straight from the tube or squeezed onto a dish or over food to stimulate appetite," Dr. Cahn notes. "The high moisture content is also beneficial, helping ensure adequate hydration, which is particularly crucial for urinary health."
When and How to Feed Lickable Treats
If your cat undergoes regular annual checkups, your veterinarian has likely recommended a specific diet and food brand. It's essential to be cautious about how and when you introduce these treats. "As with any treat, they should be used in moderation and constitute no more than 10% of your cat's daily caloric intake," advises Dr. Cahn. The bulk of your cat's nutrition should come from complete and balanced cat food, providing essential nutrients, vitamins, and minerals.
"Exceeding that 10% threshold can disrupt dietary balance or lead to obesity, potentially associated with conditions like diabetes, heart disease, and arthritis," she warns. "Cats with preexisting issues such as diabetes, food allergies, chronic kidney disease, or gastrointestinal sensitivity may require more careful treat selection." Additionally, Dr. Cahn emphasizes the obvious but critical point: prevent cats from chewing on the plastic packaging.
Practical Uses Beyond Indulgence
While you can offer lickable treats simply as a pleasure, "they are also frequently recommended for hiding medication, training purposes, enrichment when used on a lick mat or frozen, and as rewards for good behavior," Dr. Cahn adds.
Choosing the Best Brand for Your Cat
With numerous options available, selecting the right treat can feel overwhelming. Interestingly, your cat might make the decision for you. "Individual cats may have distinct preferences regarding brand, flavor, and texture, so trying a few varieties to discover their favorite is often necessary," says Dr. Cahn. She highlights that not all lickable treats are nutritionally equal; some may be higher in sodium or calories, so reviewing labels or consulting your vet is wise, especially for cats with medical conditions or calorie-restricted diets.
Top Lickable Treat Recommendations
- Feliway Happy Snack: Ideal for anxious cats, this treat contains alpha-casozepine, a natural milk protein that may promote relaxation and reduce anxiety. It's often used in veterinary clinics to distract cats during minor procedures.
- Churu Variety Pack: As the original lickable treat, Churu remains highly popular. This pack includes 50 tubes with flavors like tuna, salmon, chicken, and cheese, perfect for masking pills or as a nutritious snack.
- Solid Gold SeaMeal: Infused with seaweed to aid digestion, along with flaxseed oil and omega-3 for skin and fur health, this tuna-based treat suits cats with tummy troubles.
- Purrly: Made with human-grade meat and fish, these low-calorie treats (just six calories per serving) support hydration and nutrition without exceeding energy needs.
- Kitty Up Vitality: Fortified with essential amino acids like lysine and taurine, these tuna-flavored treats promote cardiac, eye, and immune function, offering a healthy dietary addition.
By understanding the appeal and proper usage of lickable treats, you can enhance your cat's diet while keeping them happy and healthy. Always prioritize moderation and consult your veterinarian for personalized advice.
