The Rhode Summer Station Tour makes its only Canadian stop in Vancouver from July 9 to 12, bringing Hailey Bieber's buzzy beauty brand to Kitsilano Beach. Located at 1499 Arbutus St., the pop-up will operate daily from 11 a.m. to 7 p.m., offering a curated selection of summer products and exclusives.
What to Expect at the Vancouver Pop-Up
This marks Rhode's first pop-up in Vancouver and the third stop on the Summer Station Tour, which also includes activations in Texas, California, Denmark and Italy. The tour celebrates the brand's summer collection, emphasizing sun-kissed essentials. Products available include Pocket Bronze, Highlight Milk, Pocket Brush, new shades of Peptide Lip Shape, limited-edition Lip Tints, phone-lip gloss cases and terry accessories.
A standout exclusive is the Vancouver-only hoodie, available while supplies last at the Kitsilano kiosk. The brand expects crowds and will manage entry with wristbands distributed on a first-come, first-served basis. Each wristband assigns a specific return time to shop.
Rhode's Rapid Rise and Recent Sale
Founded in 2022, Rhode quickly became a favourite among beauty enthusiasts, fueled by strong online buzz. In 2025, the brand launched at Sephora stores across Canada. At that time, Bieber stated: "When I started Rhode, it was a priority to make our products accessible, meeting our community wherever and however they prefer to shop."
Later in 2025, Rhode made headlines when it was sold to e.l.f. Beauty for $1 billion, according to reports. The acquisition underscored the brand's rapid growth and market impact.
Practical Information for Visitors
The pop-up runs for four days only, from Thursday, July 9 to Sunday, July 12. The kiosk is situated at 1499 Arbutus St. near Kitsilano Beach. Wristbands will be handed out each day to manage lineups, ensuring an organized shopping experience. Given the brand's popularity, early arrival is recommended.
