The festive season of giving has officially begun in Waterloo Region with the launch of the highly anticipated Holiday Smile Cookie campaign at participating Tim Hortons locations. Starting Monday, November 17, 2025, residents can satisfy their sweet tooth while supporting a vital cause in their community.
Sweet Treats for a Serious Cause
For every specially decorated Holiday Smile Cookie purchased, the entire proceeds will be donated directly to The Food Bank of Waterloo Region. This initiative provides crucial support to local families facing food insecurity, especially during the holiday season when demand for food bank services typically increases. The campaign transforms a simple cookie into a powerful tool for community support, allowing everyone to contribute with a small, delicious purchase.
Community Impact and Participation
The annual campaign has become a beloved tradition across Canada, but its impact is felt most directly at the local level. By purchasing these festive cookies, Waterloo Region residents are making an immediate difference in their own neighborhoods. The funds raised stay within the community, helping The Food Bank of Waterloo Region stock its shelves and provide essential nutrition to those in need. The partnership between Tim Hortons restaurant owners and the food bank creates a seamless channel for community generosity.
Hannah Schmidt first reported on the campaign's launch, highlighting the ongoing collaboration between the coffee chain and charitable organizations. This year's holiday edition follows the successful traditional Smile Cookie campaign that runs earlier in the year, offering a second opportunity for communities to come together through the simple act of buying a cookie.
How to Get Involved
Participating in this sweet initiative is simple. Visit any participating Tim Hortons location in Waterloo Region and ask for a Holiday Smile Cookie. The cookies feature the iconic smiley face with a festive twist, making them a perfect treat for the season. Whether you're grabbing a coffee on your morning commute or making a special trip, your purchase contributes to a larger community effort to combat hunger. The campaign runs for a limited time, so residents are encouraged to visit their local Tim Hortons soon to show their support.
