The Christmas Cheer Board of Winnipeg has officially launched its 2025 holiday campaign, marking the beginning of the festive season with a heartwarming display of community spirit and volunteer dedication.
Student Volunteers Lead the Way
On Monday, November 17, 2025, students from St. Gerard School joined dedicated volunteers in packing essential hampers for families facing financial challenges during the holiday season. The packing event, captured by CTV News Winnipeg photographer Jamie Dowsett, showcased the collaborative effort that defines the Christmas Cheer Board's annual campaign.
The involvement of young students from St. Gerard School highlights the organization's commitment to engaging multiple generations in charitable work, creating meaningful connections between educational institutions and community service.
How Winnipeg Residents Can Contribute
The Christmas Cheer Board relies heavily on community support to fulfill its mission of ensuring no Winnipeg family goes without during the holiday season. Residents looking to contribute have several options available to them.
Volunteer opportunities remain crucial to the organization's operations, with positions available for packing, sorting, and distributing hampers throughout the holiday season. Financial donations are equally important, as they allow the organization to purchase necessary food items and gifts for families in need.
The organization has established multiple donation channels, including online platforms, in-person drop-offs, and corporate sponsorship opportunities for local businesses wanting to make a significant impact.
Expanding Community Impact
This year's campaign comes at a time when many Winnipeg families continue to face economic pressures, making the Christmas Cheer Board's work more vital than ever. The organization has served the community for decades, adapting to changing needs while maintaining its core mission of spreading holiday cheer.
The November 17th packing event represents just the beginning of weeks of intensive preparation that will culminate in the distribution of thousands of hampers to households across Winnipeg. Each hamper typically contains non-perishable food items, fresh groceries, and age-appropriate gifts for children.
Community response to the Christmas Cheer Board's annual campaign has historically been overwhelmingly positive, with Winnipeg residents consistently demonstrating generosity and compassion toward their neighbors in need.
