Heineken 0.0 is making a significant move in the world of sports by entering a multi-year global partnership with Playtomic, the world's largest racket-sports community. This alliance aims to enhance the social experience for padel players at every level across the globe.
Elevating the Padel Experience
The core of this partnership focuses on creating unique social moments designed to reflect both brands' commitment to quality socializing. A key initiative will be the introduction of Open Matches by Heineken 0.0, an innovative twist on Playtomic's signature feature. This program is specifically designed to help players expand their social networks by connecting them with new people, turning every game into a fresh and exciting encounter.
Participants in these open matches can look forward to surprises both on and off the court. After the game, players will be able to socialize with their new friends over complimentary Heineken or Heineken 0.0 beverages.
Global Launch in Barcelona
The partnership officially kicks off in December with a launch event in Barcelona, Spain. Heineken 0.0 and Playtomic will unveil a pop-up padel court open to the public at the Moll de Barcelona. This event will celebrate the sport's growing cultural presence and its inherently social nature, a fact highlighted by research showing that over half of all padel players take up the sport to meet new people.
Bram Westenbrink, Chief Commercial Officer at HEINEKEN, stated that for Heineken 0.0, this collaboration is about more than just a sports sponsorship. "It's about elevating the way people connect on the court with padel and after matches with Heineken", he said. He emphasized that combining Playtomic's vast community with Heineken's focus on refreshing social experiences will create memorable moments for millions of players.
A Shared Vision for Social Sport
Playtomic, as the leading racket sports booking platform, provides Heineken 0.0 with a direct connection to its millions of users across 66 countries. Antonio Robert, Managing Director at Playtomic, commented on the synergy between the two brands, noting padel's status as the fastest-growing and most social sport of our era.
"We're delighted to have partnered with a global brand like Heineken 0.0 who are so focused on helping people find others who share their passions", Robert said. "We want to turn every moment on and off the court into an experience that brings something new and exciting to padel players across the world."
This multi-year deal signifies a major expansion of Heineken 0.0's sponsorships within padel, solidifying its commitment to the sport's vibrant and social community on a global scale.
