Three decades after a devastating tragedy claimed her son's life, Barb Rintoul continues to lead the fight against impaired driving in Huron County. The Huron-Bruce chapter of Mothers Against Drunk Driving (MADD) has launched its 30th annual red ribbon campaign, responding to what organizers describe as a troubling resurgence of impaired driving in the region.
A Mother's Legacy After Tragedy
The organization's roots trace back to July 1994, when Kevin Rintoul was killed by an impaired driver in Huron County. The following year, his mother Barb helped establish the Huron-Bruce chapter of MADD, transforming her personal grief into a powerful force for community safety.
"There does seem to be a comeback of impaired driving," acknowledged current MADD volunteers, emphasizing the ongoing need for their awareness efforts. The red ribbon campaign serves as both a memorial to victims and a visible reminder to drivers about the consequences of getting behind the wheel while impaired.
Three Decades of Road Safety Advocacy
Since its establishment in 1995, the Huron-Bruce MADD chapter has worked consistently to educate the public about the dangers of impaired driving. The annual red ribbon campaign represents one of their most visible initiatives, with community members displaying ribbons on vehicles and properties throughout the campaign period.
The timing of this year's campaign launch in November 2025 holds particular significance, coinciding with the holiday season when impaired driving incidents traditionally see an increase. Volunteers distribute thousands of red ribbons each year, creating a widespread visual network of support for sober driving.
Addressing Modern Impaired Driving Challenges
While much progress has been made in public awareness over the past thirty years, MADD representatives note that new challenges continue to emerge. The organization now addresses not only alcohol impairment but also drug-impaired driving, including cannabis and prescription medications.
The 30th anniversary campaign comes at a critical time, as law enforcement agencies across Ontario report concerning trends in impaired driving statistics. MADD volunteers emphasize that despite decades of education and stricter laws, the message still needs reinforcement.
As the red ribbons begin appearing throughout Huron and Bruce counties, the organization hopes drivers will remember Kevin Rintoul's story and the thousands of other Canadians whose lives have been altered by impaired driving decisions.
