Heineken is offering a Formula 1 fan the ultimate money-can't-buy experience: the chance to become the holder of the sport's only season ticket for the 2027 season. The Heineken x F1 Season Ticket grants the winner and a guest access to every race on the calendar, including flights, accommodation, and the best grandstand seats.
Global Search Launched
Fans worldwide can apply now at F1 Unlocked. The current holder, Brandon Burgess, who attended every race of the 2025 season on a budget while working full-time, will lead the search for the next worthy fan. He will be joined by four-time F1 World Champion Max Verstappen, F1TV presenter Laura Winter, and the P1 Podcast to help spread the word and encourage entries.
Brandon Burgess said: "It's been amazing to see how many people have connected with my journey over the past 18 months. From the new friends I've met at races, to people on social media and a couple of famous faces too, I've been able to bond with so many people over our shared love of F1. Winning the Heineken x F1 Season Ticket was so surreal and I still can't quite believe what an incredible opportunity I've been given. It's a lot of pressure to pick the next holder of this coveted pass, but thankfully I've got some good friends I can call for a bit of help. I'm so excited to give someone else the opportunity to experience this crazy ride for themselves."
Unforgettable Experience
The season ticket is a once-in-a-lifetime prize that unlocks a year-long adventure across the globe. At each destination, the holder will have the opportunity to connect with fellow Formula 1 fans, sharing the passion, excitement, and camaraderie that defines the sport.
Nabil Nasser, Global Head of Heineken, said: "The Heineken x F1 Season Ticket offers fans the chance to experience the sport in a way few ever will. But it's not just about attending every race on the calendar, it's also an incredible opportunity to forge new friendships with people all around the world. Fandom is one of the quickest ways to spark an instant connection between strangers and Brandon's experience shows how motorsport can create meaningful bonds. This year, we're putting those connections at the heart of the search, with Brandon, Max and the friends he's made along the way to help find the next fan to enjoy the Season Ticket adventure."
How to Enter
Fans can apply for the Heineken x F1 Season Ticket by visiting F1 Unlocked. The search is open globally, and the winner will be announced later this year. The prize includes access to all Formula 1 races in the 2027 season, with travel and accommodation covered for the winner and a guest.
