The holiday spirit is officially underway in Waterloo Region as CTV News Kitchener launched its annual Toy Mountain campaign on November 19, 2025. The station is rallying the community to donate new, unwrapped toys for children in need throughout the holiday season.
Campaign Launch Details
The initiative kicked off with a special preview of the Toy Mountain sets that will be featured during CTV News Kitchener broadcasts. Shelby Knox, whose reporting was published at 4:56 PM EST on November 19, 2025, highlighted the station's commitment to making the holidays brighter for local families.
This year's campaign follows the successful tradition of previous years, where community members and businesses come together to donate toys that are distributed to children across the region. The timing allows for ample collection and distribution before the December holidays.
How to Participate
Residents looking to contribute to Toy Mountain can donate new, unwrapped toys at designated drop-off locations throughout Kitchener-Waterloo and surrounding areas. The campaign typically runs through mid-December, ensuring gifts reach children in time for the holidays.
The Toy Mountain initiative has become a beloved annual tradition for CTV News Kitchener, bringing together viewers, staff, and community partners in a collective effort to support families during what can be a challenging time of year.
Community Impact
While specific donation numbers from previous years weren't provided in the initial announcement, the campaign typically collects thousands of toys annually. The station's prominent platform helps amplify the need and encourages widespread participation from across the region.
As the holiday season approaches, CTV News Kitchener's Toy Mountain campaign represents a tangible way for community members to make a difference in the lives of local children and families experiencing hardship.
