STM Reinstates 'Go' in 'Go Habs Go' Messages on Montreal Buses
Montreal's transit agency, the Société de transport de Montréal (STM), has announced it will reintroduce the word 'Go' on electronic bus displays in messages of support for the Montreal Canadiens. This decision comes nearly a year after the STM removed the term in response to a language complaint, sparking widespread debate and public outcry.
Reversal of a Controversial Decision
In a press release issued on Thursday morning, the STM confirmed that "in the coming weeks, the Société de transport de Montréal will reintroduce the word 'Go' on bus-line indicators." The agency noted that the Office québécois de la langue française (OQLF), Quebec's language watchdog, has validated the use of 'Go' as an encouragement term in the Grand dictionnaire terminologique. This validation marks a significant shift from the OQLF's initial stance, which had prompted the removal of the word.
Background and Public Reaction
The controversy began ten months ago when The Gazette reported that the STM had eliminated 'Go' from displays like "GO! Canadiens GO!" after the OQLF deemed it an English word that should not be used in public messages. As a result, the transit agency replaced it with the French phrase "Allez! Canadiens Allez!" on its buses. However, this change led to a public uproar, with many arguing that "Go Habs Go" is a cherished expression integral to Montreal's cultural identity.
In response to the backlash, French Language Minister Jean-François Roberge publicly supported the use of "Go Habs Go," describing it as "an expression that's part of our DNA, our identity." This endorsement pressured the OQLF to reconsider its position, ultimately leading to its decision to back down and allow the reinstatement of the word.
Implications for Language Policy and Community
This episode highlights the ongoing tensions between language preservation and cultural expressions in Quebec. The STM's move to restore 'Go' reflects a balancing act between adhering to linguistic regulations and respecting popular sentiment. It also underscores the role of public transit as a platform for community engagement and support for local sports teams.
The STM's announcement is expected to be implemented in the coming weeks, with buses once again displaying the full "Go! Canadiens Go!" message. This reversal is seen as a victory for fans and advocates who argued that such phrases are harmless and contribute to the city's vibrant sports culture.
As the story develops, further updates may follow regarding the STM's implementation and any additional reactions from stakeholders. For now, the decision marks a resolution to a contentious issue that has captivated Montreal residents and sports enthusiasts alike.
