As the Coalition Avenir Québec (CAQ) begins its search for a new leader following the resignation of François Legault, a surprising potential candidate has publicly taken himself out of the running. Olivier Primeau, the 40-year-old entrepreneur and social media personality known for his poutine reviews and business ventures, announced he will not seek the party's top job.
From Social Media to Political Speculation
Speculation about Primeau's potential candidacy swirled in French-language media and across social platforms in the days after Legault's resignation. The influencer, who has never held elected office, commands a substantial online following. He is known as the owner of the popular Beachclub music venue and for his critiques of poutine across Quebec. His business portfolio also includes a significant stake in the water sector, reportedly owning more than a third of Quebec's licensed water volume.
In recent years, Primeau has increasingly commented on political matters, offering his analysis of current events on social media. Over the past year, he has interviewed several high-profile politicians, including Legault himself and federal Conservative Leader Pierre Poilievre, adding fuel to the speculation about his political ambitions.
"Could Change the Game," But Declines to Play
The chatter gained notable traction when former politician and prominent TV host Mario Dumont, whose name has also been floated as a possible contender, suggested Primeau could be a disruptive force in the race. During his LCN show, Dumont noted that Primeau's right-of-centre, nationalist but non-sovereignist views aligned with the CAQ's political territory and that he could "change the game."
However, the speculation was short-lived. In a Facebook post on Friday, Primeau formally ruled out a leadership bid. He acknowledged receiving "hundreds of messages of encouragement and support" but stated that assuming the CAQ leadership would require "extensive preparation and careful planning" that he is not prepared to undertake.
"I still have important things to do, both personally and professionally," Primeau wrote. "I have projects to complete, responsibilities to fulfill and experiences to gain. I want to do things properly and in the right order. Therefore, I have decided not to enter the race at this time."
Watching from the Sidelines
Despite bowing out as a candidate, Primeau indicated he plans to remain engaged with the political process. He expressed interest in the upcoming CAQ leadership contest, the individuals involved, and the ideas that will be debated.
"In the coming days, I will meet with people involved and, like you, I will get a better idea of what happens next," he stated in his post.
The CAQ's national executive is expected to release the formal rules for the leadership race within approximately ten days. The party's new leader will then face the critical task of leading the CAQ into the next provincial election, scheduled for later this year.
