MADD Canada Urges Canadians to Plan Ahead for Safe Holiday Travel
As the holiday season approaches, MADD Canada has launched its annual Project Red Ribbon campaign to raise awareness about the dangers of impaired driving. The organization hopes to prevent tragedies on Canadian roads during what should be a joyful time of year.
Crystal Garrett recently spoke with MADD Canada representatives about the importance of this year's initiative, which emphasizes planning ahead for safe transportation. The campaign comes at a critical time when holiday parties and celebrations increase the risk of impaired driving incidents.
The Annual Awareness Campaign Returns
Project Red Ribbon represents MADD Canada's longest-running and most recognizable public awareness campaign. The red ribbons serve as a visual reminder to drivers to make responsible choices and never operate a vehicle while impaired by alcohol or drugs.
The campaign launch on November 19, 2025 marks the beginning of a crucial period for road safety across Canada. With increased social gatherings and holiday travel, the organization aims to reach as many Canadians as possible with their life-saving message.
Preventing Holiday Season Tragedies
MADD Canada emphasizes that planning ahead is the most effective strategy for preventing impaired driving incidents. The organization encourages Canadians to:
- Designate a sober driver before attending holiday events
- Use public transportation or ride-sharing services
- Arrange overnight accommodations when necessary
- Speak up if someone attempts to drive impaired
The holiday season should be a time of celebration and joy, not tragedy. By taking simple precautions and making responsible choices, Canadians can help ensure everyone arrives home safely.
MADD Canada's message is clear: the best way to avoid becoming a statistic is to plan your safe transportation before the celebrations begin. The organization remains committed to supporting victims of impaired driving and working toward a future where no families experience such preventable losses.
