Mosaic Stadium in Regina will feature three Canadian musical acts during Saskatchewan Roughriders home games this season, bringing live entertainment to fans before and after the games. The lineup includes a mix of country and rock performers, with each act scheduled to perform on different game days throughout the summer and fall.
Lineup Details and Performance Schedule
The first performance will take place on July 11, featuring country artist Brett Kissel, who has won multiple Juno Awards and Canadian Country Music Association awards. On August 15, rock band The Sheepdogs, originally from Saskatoon, will take the stage. The final scheduled act is pop-rock singer Tyler Shaw on September 5. All performances will occur on the field after the game, with free access for ticket holders.
According to the Saskatchewan Roughriders, the initiative aims to enhance the game-day experience and showcase Canadian talent. The team has partnered with local promoters to organize the concerts, which are part of a broader effort to attract families and younger audiences to CFL games.
Impact on Fan Experience and Local Economy
The addition of live music is expected to boost attendance and create a festival-like atmosphere at Mosaic Stadium. Regina Mayor Sandra Masters noted that such events contribute to the city's cultural vibrancy and economic growth, drawing visitors from across the province. The Roughriders have seen a steady increase in attendance over the past two seasons, and the team hopes these concerts will further engage the community.
The performers were selected based on their popularity and ability to draw diverse crowds. Brett Kissel, for example, has a strong following in Western Canada, while The Sheepdogs have a national fan base. Tyler Shaw's pop appeal may attract younger demographics.
Broader Context of CFL Entertainment Initiatives
This move aligns with a trend across the CFL to incorporate more entertainment elements into game days. Other teams, such as the Toronto Argonauts and Calgary Stampeders, have hosted similar concerts in recent years. The Roughriders' decision to feature exclusively Canadian acts underscores the league's commitment to supporting domestic artists.
The concerts are funded through a combination of team resources and corporate sponsorships. No additional costs are passed on to ticket holders. The team has also scheduled pre-game activities, including meet-and-greets with the artists and interactive fan zones.
